European Gen Z and Millennials definitely have their favourite brands—but with so many interests, from gaming and fashion to food and tech, it can be hard to decipher which ones really stand out. Not to mention, they’re loyal, but their loyalty comes with a twist: they stick with brands that get them. (And we know how much quality and value for the price are what makes that.) Still, a few have managed to earn a permanent spot in their daily routines—not just for what they sell, but for how they show up in young Europeans’ lives. Some brands tap into...