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Western Europe

The Top Social Media Platforms for Young Europeans, Across Five Countries

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Young Europeans are glued to social media, but intentionally pick and choose the platforms that best fit their lives…

TL;DR

  • Social media checks every box for young Europeans—it's how they connect with friends, stay entertained, and keep up with trends
  • While the same social media platforms dominate across the region, other apps vary depending on country
  • Young people are being more intentional about the platforms they use, seeking out more authentic online spaces
Young Europeans, are logging onto social media for hours at a time, not just quick scrolls between tasks. In fact, YPulse’s Social Media Behavior report shows European 13-39-year-olds spend nearly four hours a day on social platforms. That’s close to 28 hours each week—more than a full day dedicated to social media alone. With that...

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