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The Top Social Media Platforms for Young Europeans, Across Five Countries

Young Europeans are glued to social media, but intentionally pick and choose the platforms that best fit their lives…

Written and Edited by the YPulse Editorial Team

Oct 29 2025
Western Europe

KEY TAKEAWAYS

Social media checks every box for young Europeans—it’s how they connect with friends, stay entertained, and keep up with trends
While the same social media platforms dominate across the region, other apps vary depending on country
Young people are being more intentional about the platforms they use, seeking out more authentic online spaces

Young Europeans, are logging onto social media for hours at a time, not just quick scrolls between tasks. In fact, YPulse’s Social Media Behavior report shows European 13-39-year-olds spend nearly four hours a day on social platforms. That’s close to 28 hours each week—more than a full day dedicated to social media alone. With that much time online, it makes sense that YPulse data also shows 65% of 13-39-year-old Europeans say social media is an essential part of their social lives, and nearly half (49%) even agree that they’re addicted to it. But not all platforms are created equally, and...