Young Europeans, are logging onto social media for hours at a time, not just quick scrolls between tasks. In fact, YPulse’s Social Media Behavior report shows European 13-39-year-olds spend nearly four hours a day on social platforms. That’s close to 28 hours each week—more than a full day dedicated to social media alone. With that much time online, it makes sense that YPulse data also shows 65% of 13-39-year-old Europeans say social media is an essential part of their social lives, and nearly half (49%) even agree that they’re addicted to it. But not all platforms are created equally, and...