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Revlon Ghosted Her, But The Comment Section Didn’t on The Viral List

TikTok’s fan-favorite interview series Are You Okay?, Revlon’s ghosting turned into a win for other beauty brands, and the exclusive “Group 7” are going viral…

Written and Edited by the YPulse Editorial Team

Oct 24 2025
North America, Western Europe

KEY TAKEAWAYS

When Revlon dropped the PR ball, other beauty brands got in a creator’s comments to save the day
Group 7 is the internet’s newest social club thanks to creator Sophia James and TikTok’s algorithm
Gen Z loves TikTok’s viral street interview series, “Are You Okay?” where celebs open up about life’s quirks

TikTok comments turned Revlon’s PR miss into beauty brand wins Nothing gets brands talking like a viral TikTok they can comment on—or offer some merch up for. Back in August, creator @sydneycle posted a video about losing her favorite Revlon lip oil—while line dancing, of all things. Luckily, Revlon saw the post and swooped in, commenting that they’d send her a replacement. End of story, right? Not quite. A month later, Sydney followed up with a viral update (7M views and 804K likes), saying Revlon never actually came though: “when Revlon commented on my TikTok over a month ago and...