TikTok comments turned Revlon’s PR miss into beauty brand wins Nothing gets brands talking like a viral TikTok they can comment on—or offer some merch up for. Back in August, creator @sydneycle posted a video about losing her favorite Revlon lip oil—while line dancing, of all things. Luckily, Revlon saw the post and swooped in, commenting that they’d send her a replacement. End of story, right? Not quite. A month later, Sydney followed up with a viral update (7M views and 804K likes), saying Revlon never actually came though: “when Revlon commented on my TikTok over a month ago and said they would send me a replacement oil after I lost mine and then ghosted me.” This call out got the attention of a major rescue squad. Prada Beauty, NYX, Bubble Skincare, Colourpop Cosmetics, and many more jumped into the comments—and her DMs—offering to send her new products instead. Since then, Sydney’s been posting unboxings of all the goodies she’s received, turning her mini lip oil saga into a masterclass...
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