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The Top 15 Brands Teens Are Talking About

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YPulse’s Brand Tracker shows these are the top 15 brands teens are talking about, from the games they play to the apps and services they use daily…  

TL;DR

  • Fortnite and Roblox are top talked about brands because they’re where teens go to play games and hang out with friends—and free-to-play access fuels them
  • TikTok, Reels, Snapchat, and YouTube dominate teens’ conversation because of each platform’s viral, share-worthy videos and content
  • Teens are talking about Cash App and Apple Pay because they use them often to send money, shop, and even learn financial skills
Word of mouth has always been powerful, but for Gen Z, it’s everything. This generation rarely makes a purchase without checking what others think first—whether that’s asking a friend, scanning reviews, or scrolling social feeds for real experiences with a brand. Recommendations, no matter who they come from, have become the modern-day safety net helping...

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