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The Top 15 Brands Teens Are Talking About

YPulse’s Brand Tracker shows these are the top 15 brands teens are talking about, from the games they play to the apps and services they use daily…

Written and Edited by the YPulse Editorial Team

Sep 8 2025
North America

KEY TAKEAWAYS

Fortnite and Roblox are top talked about brands because they’re where teens go to play games and hang out with friends—and free-to-play access fuels them
TikTok, Reels, Snapchat, and YouTube dominate teens’ conversation because of each platform’s viral, share-worthy videos and content
Teens are talking about Cash App and Apple Pay because they use them often to send money, shop, and even learn financial skills

Word of mouth has always been powerful, but for Gen Z, it’s everything. This generation rarely makes a purchase without checking what others think first—whether that’s asking a friend, scanning reviews, or scrolling social feeds for real experiences with a brand. Recommendations, no matter who they come from, have become the modern-day safety net helping young consumers feel confident that they’re not wasting time or money on a product that doesn’t deliver. In fact, YPulse data shows 73% of 13-17-year-olds and 71% of 18-24-year-olds say it’s important for the brands they purchase to be talked about. For teens especially, this...