Halloween is creeping closer, and this year’s spooky season is already looking bigger and more creative than ever. It won’t just be about costumes—though you can bet on plenty of pop star looks, newly engaged celeb couple duos, and blockbuster-inspired outfits. We can also expect to see curated playlists, themed house parties, intricate DIY décor, and even early candy and merch hauls. YPulse recently reported on the revival of “Summerween,” the Gravity Falls-inspired pre-Halloween holiday that even brands are planning their year around. Translation: Gen Z does not wait for October to carve out Halloween plans. But, what they do wait for is revealing those plans on social—making it tricky for brands to know where to show up in real time. That’s exactly why predictions matter: spooky season may already be underway, but knowing what’s set to trend next is the only way to stay one step ahead. At YPulse, we’ve made a name for ourselves by predicting what’s next—and Halloween trends are no exception. Year after year,...
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