Young people are calling out American Eagle’s “great jeans” campaign with Sydney Sweeney The new denim ad’s central slogan is “Sydney Sweeney has great jeans,” and is paired with a campaign video where Sweeney explains, “Genes are passed down from parents to offspring, like hair and eye color…” before joking that her “jeans are blue.” And while it sounds simple on the surface, it’s sparked accusations of the brand promoting eugenics and glorifying White beauty standards. Many critics—Gen Z vocally among them—took issue with American Eagle using Sweeney, a White actress with blonde hair and blue eyes, as the face of...
