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Why Gen Z is Watching Trad Wife and Alpha Male Content

Young people are watching trad wife and alpha male content—and not necessarily because they support the trend’s ideals…

Written and Edited by the YPulse Editorial Team

Jul 15 2025
North America

KEY TAKEAWAYS

Most young people who watch trad wife and alpha male content do because it’s entertaining, despite assumptions that it aligns with their values
However, young males who watch alpha male content are more likely to see it as aspirational and motivating to achieve the same thing
For young females who watch trad wife content, the appeal often comes down to learning something new like recipes or tips—not adopting the lifestyle

An obsession with traditional gender roles has been growing on TikTok. From slow-living homemakers to hyper-discipline gym guys, “trad wife” and “alpha male” influencers have taken over young people’s feeds. On one side, creators like Nara Smith and Hannah Neeleman (a.k.a. Ballerina Farm) share polished, dreamy content that romanticizes femininity, motherhood, and domestic life. On the other, male influencers—often podcasters like Joe Rogan, Logan Paul, and Theo Von—share content centered around dominance, strength, and traditional masculinity, sometimes doubling as self-help or confidence-building advice. These trends might seem like opposites, but both are rooted in idealized, old-school gender roles—with a modern...