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The 5 New Trends Heating Up Gen Z’s Summer

From fruity beauty trends to garden-core hobbies, Gen Z is making this summer all about nostalgic aesthetics and relaxing…

Written and Edited by the YPulse Editorial Team

Jul 1 2025
North America

KEY TAKEAWAYS

Guava girl is the latest fruity beauty aesthetic, with Gen Z loving tropical-inspired hues and products—and brands are already joining in
This summer’s fashion trends are fun, comforting, and have a throwback flair—like the ‘80s yuppie revival, seafood-inspired accessories, and the viral Tobie dress
Gen Z says it’s a Martha Stewart summer—embracing cozy, homegrown hobbies instead of extensive screentime

Summer is in full swing, and like always, Gen Z is diving headfirst into bold trends that are lighting up their FYP. Every summer comes with its own vibe—last year was all about the “Brat summer” chaos and the demureness (or so they said) of it all. This summer we’re seeing some looks from previous years brought back, but with new names and new hobbies to match. But while the themes may change year after year, the ritual remains the same: it’s the season of resets from beauty routines to daily habits to what’s in their closets. Even if they’re...