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The 5 New Trends Heating Up Gen Z’s Summer

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From fruity beauty trends to garden-core hobbies, Gen Z is making this summer all about nostalgic aesthetics and relaxing…

TL;DR

  • Guava girl is the latest fruity beauty aesthetic, with Gen Z loving tropical-inspired hues and products—and brands are already joining in
  • This summer’s fashion trends are fun, comforting, and have a throwback flair—like the ‘80s yuppie revival, seafood-inspired accessories, and the viral Tobie dress
  • Gen Z says it’s a Martha Stewart summer—embracing cozy, homegrown hobbies instead of extensive screentime
Summer is in full swing, and like always, Gen Z is diving headfirst into bold trends that are lighting up their FYP. Every summer comes with its own vibe—last year was all about the “Brat summer” chaos and the demureness (or so they said) of it all. This summer we’re seeing some looks from previous...

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