Across the world, tweens have been raised with access to tech devices, social media, video games, and the internet since they were young(er) kids, which has shaped their day-to-day lives and expectations. And while data from YPulse’s Tween Study trend report shows that young parents wait until their children are at least 10-years-old before giving them their own smartphone, kids aren’t waiting until they’re tweens to be hooked up to screens. Despite the UNESCO advising to keep screens away from under two-years-old, and parents trying hard to balance their kids’ screen time, the reality is that screens are an integral part of Gen Alpha’s upbringing: the majority already own at least one tech device. In every survey, YPulse asks young parents specific questions about raising their kids, which helps to keep brands informed about the behaviors, lifestyle, and consumption patterns of the next generation, Gen Alpha. We even compiled all our findings into our Gen Alpha Spotlight trend report which dives deep into how next-gen consumers are already influencing...
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