Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Gen Z Males Are Exploring These Bro Wellness Trends

Bro wellness like looksmaxxing and celibacy are trending, and YPulse data shows some Gen Z males are actually trying it

TL;DR

  • Some Gen Z males are going intentionally celibate—especially conservative and sexually active young adults
  • They're also trying looksmaxxing because it feels like an acceptable, masculine way to improve their appearance
  • High-testosterone workouts and optimization are gaining traction since they meet social expectations of what it means to look “like a man”
Despite conversations around young people’s growing flexible gender identities, YPulse data shows they are still deeply affected by gender stereotypes, and many feel pressure to live up to certain ideals in order to be accepted. YPulse’s new Trad Wives and Alpha Males trend report shows social media is the biggest source of that pressure, especially...

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?