Despite conversations around young people’s growing flexible gender identities, YPulse data shows they are still deeply affected by gender stereotypes, and many feel pressure to live up to certain ideals in order to be accepted. YPulse’s new Trad Wives and Alpha Males trend report shows social media is the biggest source of that pressure, especially for Gen Z. For young males in particular, hypermasculine content online is fueling a wave of “Bro Wellness” trends—viral challenges and routines that frame as self-care as a test of “true masculinity.” These trends mix qualities like discipline and control with personal health, often focusing...