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The Top 15 Coolest Brands to LGBTQ+ Youth

These 15 brands are the coolest according to LGBTQ+ youth because they feel truly popular, inclusive, and aligned with their values…

Written and Edited by the YPulse Editorial Team

Jun 16 2025
North America

KEY TAKEAWAYS

LGBTQ+ youth think Savage x Fenty is a cool brand because of its inclusivity, diverse sizing and representation, which is made even cooler by Rihanna
Dr Pepper is cool among LGBTQ+ youth for the brand’s online presence, unique flavor, and the demo’s affinity for “little treat” culture
PlayStation ranks as one of the coolest brands for LGBTQ+ youth because it’s a favorite console among gamers and helps them connect and relax

Lesbian, gay, bisexual, transgender, and queer / questioning (LGBTQ+) youth make up a large and growing portion of young consumers—19% of all 13-39-year-olds, according to YPulse data. But while they share tons of common ground with their non-LGBTQ+ peers, their behaviors, values, and expectations from brands often differ in meaningful ways. That means when companies want to connect with this audience and be deemed “cool,” which is already a moving target, for LGBTQ+ youth, it’s even more nuanced. YPulse data shows the top way a brand becomes “cool” for this demo is by being “popular and wanted by people their...