Teens’ social media usage is under intense scrutiny in Western Europe right now: French politicians claim the country is in a “state of emergency” over kids’ screen time, while the British government is seriously considering a cap (and a curfew!) on teens’ social media use. YPulse data shows that teens currently spend an average of 3.5 hours on socials every day, and with increasing pressure to limit the time they spend scrolling, social media platforms will fight even harder for teens’ attention in the future. So, more than ever, knowing exactly which platforms European 13-17-year-olds use the most is crucial for brands to make informed decisions on how and where to best reach them. YPulse constantly monitors young consumers’ use of social media, including which platforms they’re using, how much time they’re spending on them, and what types of content they turn to each platform for. In our most recent WE Social Media Monitor survey, we not only asked 13-17-year-olds which social media platform(s) they use the most, but...
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