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The Most TikTok-ed Wedding of the Year on The Viral List

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Gen Z drinking spicy Sauvignon Blanc, Jaz Smith’s content-ified influencer wedding, and turning misunderstandings into meme gold with #HolyAirball are going viral… 

TL;DR

  • Influencer Jaz Smith turned her castle-set nuptials into a content spectacle, having over 20 TikToks recorded in real-time to capture the celebration
  • “Spicy Sauvy B” has been dubbed Gen Z's drink of the summer, adding slices of jalapeños to the trendy white wine
  • In the #HolyAirball trend, creators are letting viewers make assumptions and then revealing the truth, “airballing” expectations
Gen Z is obsessed with the influencer bride who shared her entire wedding on TikTok  This past weekend, influencer Jaz Smith turned her wedding at the iconic Oheka Castle in New York—the same opulent venue featured in Taylor Swift’s “Blank Space” video—into a full-fledged content source. Dubbed the “royal wedding” by fans and attendees alike,...

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