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3 Brands Using Newsletters to Connect with Gen Z

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Reaching Gen Z directly through their inbox is becoming a community building tool for these brands with Substack newsletters…

TL;DR

  • The RealReal kicked off 2025 by launching a Gossip Girl-inspired newsletter written by an anonymous, real brand fan
  • Hinge is turning their video series No Ordinary Love into a written newsletter to connect with Gen Z off social media
  • Rare Beauty’s newsletter will share employee stories and behind-the-scenes looks to bring loyalists further into the fold
YPulse predicted that one of the major trends we’d see in 2025 is influencers launching newsletters, and their Gen Z audiences subscribing. As a TikTok ban loomed in January, creators had spent weeks or months preparing to build a following somewhere else—and somewhere more stable. Many started pushing newsletters for making direct contact with a...

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