Gen Z Always Feels Like We’re In A Recession

Headlines say recession fears are rising again, but YPulse data shows that feeling never leaves Gen Z

  • Gen Z has felt like they’re living through a recession—or one is about to happen—for years
  • Back in 2022, many pointed to inflation, pandemic fallout, and economic slowdowns as key reasons
  • In 2025, their worries are from all that plus rising prices from tariffs
Thanks to tariff confusion and economic changes in the government, headlines about a recession are everywhere. And young people are talking about it, too. YPulse has been seeing “recession indicators” going viral, with Gen Z dubbing everyday observations and behaviors as warning signs of economic doom. While some of these indicators—like empty nightclubs and even skinny jeans—might seem exaggerated, they stem from real anxieties Gen Z is experiencing. But this is a gen who’s known little else besides economic doom, and warnings about a recession are, at this point, a regular occurrence for them.  After all, this gen grew up during the Great Recession. YPulse’s data even shows 56% of 18-24-year-olds agree, “I can’t remember a time before the recession.” And while for a short time after they witnessed economic influx, the pandemic and the economic issues that came with it followed shortly thereafter—just as they were entering their adulthood. Most of their lives, they’ve known economic instability. YPulse regularly asks 13-39-year-olds what they think about the current state...

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