Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Gen Z Always Feels Like We’re In A Recession

PDF

Headlines say recession fears are rising again, but YPulse data shows that feeling never leaves Gen Z…

TL;DR

  • Gen Z has felt like they’re living through a recession—or one is about to happen—for years
  • Back in 2022, many pointed to inflation, pandemic fallout, and economic slowdowns as key reasons
  • In 2025, their worries are from all that plus rising prices from tariffs
Thanks to tariff confusion and economic changes in the government, headlines about a recession are everywhere. And young people are talking about it, too. YPulse has been seeing “recession indicators” going viral, with Gen Z dubbing everyday observations and behaviors as warning signs of economic doom. While some of these indicators—like empty nightclubs and even...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?