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Gen Z’s Labubu Obsession on The Viral List

Labubu bag charms, a new idea of Butterfly Effect stories, and Lizzie McGuire mini-me doodles are going viral this week…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Creepy-cute plushies that started as niche collectibles are now Gen Z’s latest obsession (and status symbol bag charm)
  • TikTokers are rebranding the “Butterfly Effect” as a cute way to celebrate how tiny choices led to big life moments
  • Creators are using doodle-style mini-me avatars to narrate their thoughts, Lizzie McGuire-style
The internet is obsessed with Labubus, the creepy-cute plush toy turned accessory  If you thought last year’s Sonny Angel shortage was wild, buckle up. Chinese POPMART Labubus are the next great toy-turned-trend taking over the internet, resale platforms, and even street style. Labubus are elf-eared, sharp-toothed plushies that are somehow creepy and cute at the same time. Like other viral toys as of late, these little creatures come in “blind boxes,” where buyers don’t know which design they’ll get, dressed in everything from medieval cloaks to desserts. And fans aren’t just collecting them—they’re hunting them like rare treasure. Some editions...

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