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Gen Z’s Labubu Obsession on The Viral List

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Labubu bag charms, a new idea of Butterfly Effect stories, and Lizzie McGuire mini-me doodles are going viral this week…

TL;DR

  • Creepy-cute plushies that started as niche collectibles are now Gen Z’s latest obsession (and status symbol bag charm)
  • TikTokers are rebranding the “Butterfly Effect” as a cute way to celebrate how tiny choices led to big life moments
  • Creators are using doodle-style mini-me avatars to narrate their thoughts, Lizzie McGuire-style
The internet is obsessed with Labubus, the creepy-cute plush toy turned accessory  If you thought last year’s Sonny Angel shortage was wild, buckle up. Chinese POPMART Labubus are the next great toy-turned-trend taking over the internet, resale platforms, and even street style. Labubus are elf-eared, sharp-toothed plushies that are somehow creepy and cute at the...

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