Gone are the days when shopping secondhand was something to be ashamed of. For Gen Z, it’s actually a cool way to flex their style while getting a good deal. Over the past several years, this gen has made buying pre-loved items mainstream, and YPulse data shows that 77% of European 13-24-year-olds have purchased a secondhand product and 71% have sold one. Gen Z tells YPulse that the main reasons they’re selling secondhand is because it’s an easy way for them to earn money, while also contributing to the fight against climate change—a cause we know young Europeans are passionate about. The resale boom is showing no signs of slowing down and Europe’s secondhand market is expected to reach €86 billion by 2028. Considering just how popular the resale economy is among Gen Z, it’s no coincidence that major brands are now partnering with major resale platforms, such as Burberry’s collab with Vinted and Balenciaga’s with eBay—they know they have a chance to stand out to this gen when...