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Where is European Gen Z Shopping Secondhand?

YPulse reveals the top platforms where European Gen Z buy secondhand items…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Vinted is the top platform where European Gen Z shop secondhand
  • Other online platforms like eBay, Amazon, and Facebook Marketplace are also popular places
  • This gen also likes to purchase pre-loved items in physical stores—it’s a unique shopping experience that online shopping simply can’t replace
Gone are the days when shopping secondhand was something to be ashamed of. For Gen Z, it’s actually a cool way to flex their style while getting a good deal. Over the past several years, this gen has made buying pre-loved items mainstream, and YPulse data shows that 77% of European 13-24-year-olds have purchased a secondhand product and 71% have sold one. Gen Z tells YPulse that the main reasons they’re selling secondhand is because it’s an easy way for them to earn money, while also contributing to the fight against climate change—a cause we know young Europeans are passionate...

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