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Western Europe

Where is European Gen Z Shopping Secondhand?

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YPulse reveals the top platforms where European Gen Z buy secondhand items…

TL;DR

  • Vinted is the top platform where European Gen Z shop secondhand
  • Other online platforms like eBay, Amazon, and Facebook Marketplace are also popular places
  • This gen also likes to purchase pre-loved items in physical stores—it’s a unique shopping experience that online shopping simply can’t replace
Gone are the days when shopping secondhand was something to be ashamed of. For Gen Z, it’s actually a cool way to flex their style while getting a good deal. Over the past several years, this gen has made buying pre-loved items mainstream, and YPulse data shows that 77% of European 13-24-year-olds have purchased a...

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