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No Permit, No Problem—Lorde’s Surprise Pop-Up on The Viral List

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Lorde’s park pop-up, Bella Bloom: the humble #RichTok creator, and the return of the Ice Bucket Challenge are going viral this week…

TL;DR

  • Lorde’s surprise NYC park performance to debut her new single was shut down by police before it even started, but that didn’t stop it
  • On #RichTok, Becca Bloom is captivating millions by casually sharing her luxe lifestyle that Gen Z viewers find less conceited and obnoxious
  • The Ice Bucket Challenge is back—this time spotlighting mental health—but not everyone is on board
Lorde debuted a new single at a public park pop-up in NYC  Like with the other spontaneous events in the revived town square, which YPulse predicted we’d see more of this year, the singer dropped a simple message to fans: “Meet me in the park. Tonight 7 p.m.” No extra details, not even which park....

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