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Young Males’ Top 10 Coolest Media and Tech Brands

YPulse not only knows how Gen Z defines “cool,” but also the media and tech brands young males think are coolest from the hundreds of brands we track…

Written and Edited by the YPulse Editorial Team

Mar 25 2025
North America

KEY TAKEAWAYS

Young males think gaming brands like PlayStation, XBox, and Alienware are the coolest media and tech brands
They rank Apple as one of the coolest brands because it’s always innovating, and they always want the latest tech
JBL stays cool by mixing their brand with some of young males’ favorite interests like sports and viral moments

It’s no secret that young men are glued to their screens. YPulse’s Tech / Device Usage report shows 13-39-year-old males spend almost six hours a day on their phones alone. And counting the time spent on TVs and gaming consoles, they’re racking up tons of daily screentime, almost always in the name of entertainment. But with so much time on devices, consuming content from games to social media, which brands are breaking through? YPulse’s Cool Brands Special report shows 69% of 13-39-year-old males say it’s important that the brands they purchase are cool—but figuring out what’s “cool” to these young...