Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Gen Z’s Little Treats: The Small Splurges They Won’t Cut Out

PDF

No matter how high prices climb, for Gen Z, there are some small splurges they’ll never give up…

TL;DR

  • Despite inflation and rising costs, young consumers still prioritize small splurges that bring them joy
  • Food-related expenses are the top non-negotiable small splurges for young adults, with fast food at number one
  • For young adult women, cosmetics are an indulgence they can’t give up, while movie tickets are splurges young adult men value too much to go without
Gen Z is fully embracing a “little treat” lifestyle, finding joy in small splurges when saving up for big-ticket purchases feels out of reach. (Or maybe at the same time, for those fueling the joy economy!) Because of inflation and rising costs, it’s becoming harder for them to justify dropping a large amount of money...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?