article

Growing Up Gen Alpha: How Europe Compares to America

Insights into how Gen Alpha is uniquely growing up can help brands understand this next generation of consumers …

Written and Edited by the YPulse Editorial Team

Mar 11 2025
North America, Western Europe

KEY TAKEAWAYS

Gen Alpha is growing up with fewer siblings than previous gens, if any, in Europe
In Western Europe, the majority of young parents are trying gentle parenting
Gen Alpha in North America is more likely to already have access to their own tech device than in Western Europe

As Millennials and now even Gen Z step into parenthood, they bring with them unique perspectives and approaches that are reshaping traditional parenting norms to raise Gen Alpha. The youngest generation is already going through defining moments between the disruption of AI tools, the rise of virtual worlds games, and a rocky political environment—regardless of where they are in the world. For brands, it’s crucial to gain an early understanding of what this all means for the next generation of consumers. That’s why YPulse has been gleaning insights on the next gen through their young parents for years already. YPulse...