Keith Lee’s Messy U.K. Food Tour on The Viral List

We round up the most viral moments of the week…

  • Keith Lee’s recent food review of a traditional English breakfast has led to backlash from Brits
  • The new season of HBO’s The White Lotus has sparked the arrival of a number of brand collabs from H&M to American Express
  • Gen Z is calling out brands for performative activism, particularly with Target’s recent DEI rollbacks
Keith Lee’s food review trip in the United Kingdom has Brits in an unhappy uproar   Keith Lee, the viral food reviewer known for trying dishes from top restaurants and small local spots all over the U.S., is under fire for his recent trip to the United Kingdom. As usual, Lee asked his fans for food recommendations. Several pointed him toward the traditional English breakfast, which he reviewed in a TikTok with over 1M likes and almost 11M views. The breakfast at his hotel included the standard eggs, hashbrowns, bacon, baked beans, and black pudding (a.k.a. blood sausage). The beans on toast really caught Lee off guard, and he described the bread as “stake” and the overall dish as “mushy with no flavor.” He gave it just a one out of 10, sparking a wave of responses from Brits who felt he missed the mark by trying the dish at a hotel instead of a local cafe.   Following this and other reviews as they rolled in, one X...

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