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Are Young People Still Worried About Climate Change?

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Young people are worried about climate change and believe brands should take more responsibility in addressing the issue…

TL;DR

  • Most young people are seriously concerned about climate change, with many worrying at least monthly or more often
  • They’re taking action by making small everyday changes to help the environment—whenever they can afford to do so
  • Young consumers believe that brands should be battling climate change, too
Climate change has long been a top concern for Gen Z and Millennials. YPulse’s Causes/Charity & Activism report shows that climate change ranks among the top 10 social issues they care about and has for years. However, despite their concern, many young people don’t always feel empowered about their path forward. These young gens are...

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