Duo the Owl is Dead on the Viral List

We round up the most viral moments of the week… 

  • Duolingo killed off its own mascot, Duo, and everyone on the internet is offering their condolences (Dua Lipa and brands included!)
  • The real star of Kendrick Lamar’s Super Bowl halftime performance? His designer bootcut jeans
  • Prebiotic soda brand Poppi is under fire for sending mega-influencers vending machines
Duolingo’s mascot Duo is “dead” and everyone’s in mourning   The internet is in mourning—or at least pretending to be—after the “death” of Duo, Duolingo’s big green menace of a mascot. The brand announced on Tuesday that the beloved, unhinged owl had met its demise, sending social media into a frenzy. With over 7M views on TikTok, the brand wrote “It is with heavy hearts that we inform you that Duo, formally known as The Duolingo Owl, is dead. Authorities are currently investigating his cause of death and we are cooperating fully. Tbh, he probably died waiting for you to do your lesson, but what do we know.” A day later, Duolingo doubled down, posting footage of a supposed hit-and-run showing Duo being taken out by a Tesla Cybertruck, and asking followers to help identify the driver. For extra dramatic effect, the app even updated its profile pictures to show Duo with Xs for eyes—classic cartoon death.  Naturally, other brand accounts and celebrities have since jumped on the bit. The...

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