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North AmericaWestern Europe

3 (Unexpected) Ways Young Europeans Differ from North Americans

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iPhones, breakfast, and cigarettes: YPulse data shows differences between young people in Western Europe and North America others might not be taking note of…

TL;DR

  • Young Europeans are less likely to own an iPhone than their North American peers
  • Gen Z and Millennials in North America are less likely to eat breakfast on a typical weekday than in Europe
  • Smoking cigarettes is more popular among young people in Europe
Gen Z and Millennials in Western Europe and North America have distinct preferences, values, and behaviors that reflect their unique cultural environments. While it’s a known fact that young Europeans are a lot more into football (soccer) than their peers in North America, there are many other insightful differences between the two regions worth considering—from...

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