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Walmart’s Birkin Dupe on The Viral List

We round up the most viral moments of the week…

TL;DR

  • Walmart’s viral dupe of the Hermès Birkin bag is selling out
  • The NFL's Christmas Day double-header games set the record for the most-streamed NFL games in U.S. history
  • Project Pan has young people finishing bottles of what they already own instead of purchasing new ones
  Dupe Mindset isn’t over: say hello to the Walmes Wirkin The genuine leather handbag has Walmart’s name trending across all social media just after its release a couple weeks ago. Dubbed the “Wirkin” by young people and priced at just $78, the bag is a certainly more affordable than the original Birkin, which can cost between $26K and $399K. Of course, Gen Z and Millennials know it’s not an exact replacement—but we’ve told you before that they’re more interested in quality for price than designer names these days. Creating affordable designer dupes isn’t a new trend, but this specific bag gained significant attention on social media as some TikTokers say they find the Wirkin more attractive than the original Birkin—one user wrote, “Walmart’s looks better anyways.” Since the Wirkin has gone viral and sold out on Walmart’s website, resale prices have skyrocketed, reaching as much as $300.  But for those who got their hands on it, unboxing videos have particularly captured attention, with one of the earliest clips...

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