article

Walmart’s Birkin Dupe on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Walmart’s viral dupe of the Hermès Birkin bag is selling out
  • The NFL’s Christmas Day double-header games set the record for the most-streamed NFL games in U.S. history
  • Project Pan has young people finishing bottles of what they already own instead of purchasing new ones
  Dupe Mindset isn’t over: say hello to the Walmes Wirkin The genuine leather handbag has Walmart’s name trending across all social media just after its release a couple weeks ago. Dubbed the “Wirkin” by young people and priced at just $78, the bag is a certainly more affordable than the original Birkin, which can cost between $26K and $399K. Of course, Gen Z and Millennials know it’s not an exact replacement—but we’ve told you before that they’re more interested in quality for price than designer names these days. Creating affordable designer dupes isn’t a new trend, but this specific...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z is changing the night-out playbook, but Europeans and Americans don’t always play by the same rules… 

Article

These four brands have turned to audio formats to capture Gen Z’s fragmented attention…

Article

Grand Theft Auto’s fictional power couple, Zendaya’s laughing meme, and the iPhone 5’s resurgence are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?