As 2024 approaches its end, YPulse is looking back at which stories about Gen Z resonated most with our readers. This year, our most popular content gave an inside look at where young consumers would go if there was a ban on TikTok, the reasons behind the NBA’s growing in popularity among European Gen Z, and more. Here are the top five most-read YPulse articles of the year in Western Europe: 1. Reels or Shorts: Where Would Gen Z Go If TikTok Shut Down? In Europe, governments are severely threatening the ByteDance-owned platform: in March, the Italian government fined TikTok...