With a Gen Z and Millennial insight article every day, YPulse has a lot for our readers to learn. Between constant data from our Brand Tracker and behaviors or preferences from our weekly and monthly reports, we’re highlighting the biggest insights to young people’s behaviors and preferences. But from uncovering the brands young consumers find the coolest to exploring how they interact with media, these are the top five most-read YPulse articles of the year: 1. The Top 20 Coolest Brands According to College Students In YPulse’s Cool Brands Report, we focus on what the coveted “cool” label really means...
