Being named one of the “hottest brands” by Gen Z is a coveted title for many companies. But what makes a brand truly “hot”? Is it their marketing, cultural buzz, the products themselves, or something else entirely? YPulse data shows that for Gen Z, the definition of a hot brand is one that is trending on social media, and that factor is even more important now than it was in previous years. And when it comes to how brands can show that they’re hot, it’s by keeping up with the latest trends, creating great social media content and partnerships, and getting their marketing spot-on. Simply put, a brand is “hot” when it quickly captures Gen Z’s attention and delivers products / services that align with current trends—or start new ones. So, looking at which brands Gen Z rated as hotter this year than they did last year gives a big insight into what works for becoming one of the “hot” brands. YPulse’s Brand Tracker monitors the brand health of...
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