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Europe’s Top 5 Viral Stories in 2024

From darts to chicken wine, these were five of the most viral stories in Western Europe in 2024, thanks to Gen Z…

TL;DR

  • Some Gen Z became celebrities overnight like the dart champion Luke Littler and a group of tween rappers from Ireland
  • An IRL dating technique involving a pineapple and a €10 bottle of wine went viral on TikTok
  • Meanwhile, brands competed to post videos filled with Gen Z slang
The Paris Olympic Games and EU elections drew tons of attention in Europe this year. And while these events certainly were on Gen Z and Millennials’ minds—which is why YPulse created special reports on these topics—smaller moments started on social media are often just as eye-catching for these gens. Brands can, and in the best...

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