The Paris Olympic Games and EU elections drew tons of attention in Europe this year. And while these events certainly were on Gen Z and Millennials’ minds—which is why YPulse created special reports on these topics—smaller moments started on social media are often just as eye-catching for these gens. Brands can, and in the best cases, already did, take advantage of these viral stories by promptly aligning their campaigns with this trending content, which helps increase visibility and connect with younger audiences. YPulse reports on viral moments all year round, providing inspiration for the trends brands can take part in...