article

Dunkin’s Unhinged Spider Donut on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Timothée Chalamet crashed his own lookalike contest at a park in New York
  • Dunkin’ is taking bold social marketing to the next level for Halloween
  • Gen Z is making Cracker Barrel’s vintage-style sweaters viral
  Dunkin’s nailing Gen Z marketing through a spider donut on Instagram  The team behind Dunkin’s Instagram is clearly focused on luring customers into stores to try the seasonal spider donut, affectionately known as Spidey—but their method is capturing a lot of attention. While initial posts were lightheartedly funny, writing things like “im in charge now,” they soon escalated to chaotic Gen Z-esque captions like “if u aren’t afraid of spiders, ur gonna be” and “YA GIRL SAID IM NOT SO ITSY BITSY.” (The post with the latter now has nearly 900 comments.) YPulse has been telling brands that mirroring...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z’s latest binge-worthy obsession isn’t coming from Netflix or HBO—it’s happening right on their FYP…

Article

According to Gen Z, social media, the job market, and the economy continue to be some of the biggest problems their generation faces…

Article

Ash Dykes’ Congo expedition, Disney’s new witch series, and the “getting robbed but…” trend are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?