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The Top 10 Luxury Brands Gen Z Wants to Own

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Luxury brands are after Gen Z—but which are actually on young consumers’ wishlists? 

TL;DR

  • Gen Z is buying luxury, with over half saying they’ve bought a luxury product
  • Gucci is still the top luxury brand Gen Z wants to own
  • Gen Z consider brands like Apple and Nike luxuries
The luxury market continues to pin big hopes on Gen Z. Fashion Network reported that over $200B of the spending in 2022 was from Gen Z and Millennial consumers, and it is expected to increase two-fold by 2026. And some have decreed that Gen Z and Millennials are “doom spending” on luxury items—or even that...

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