article

Why Teens Are Stealing Nike Zippers on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Moms are hiding gift cards and cash in baby aisles as part of the #SheDeservedThePurse challenge
  • Teens are stealing zippers from Nike Elite backpacks, and it’s become sort of a competition
  • The poorly executed Detroit Bridgerton-themed ball turned into a scandal, leaving fans disappointed and demanding refunds
Teens are stealing Nike backpack zippers en masse—why? TikTok has been filled with videos of young people flaunting their collections of detachable Nike Elite backpack zippers taken from classmates, strangers, or even stores, where zippers are being snatched from displays. With more than 26M related posts on the topic of Nike Elite Zippers, there’s a lot of curiosity about the motivation behind collecting these specifically. But after the initial viral post, serial zipper stealers just attach them to clothing or accessories as a sort of “trophy.” The trend has primarily taken off among young teens (or even tweens), but others...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z’s next pop star, Kai Cenat’s NYFW debut, and Brynne Marie’s Modern Girl podcast are all going viral…

Article

Gen Z has mixed feelings about influencers, but they still value smaller, more relatable creators… 

Article

Grand Theft Auto’s fictional power couple, Zendaya’s laughing meme, and the iPhone 5’s resurgence are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?