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3 Ways Brands Are Marketing to Young Pet Parents

While Gen Z and Millennials put off having kids, they’re still shopping for their fur babies…

Written and Edited by the YPulse Editorial Team

Sep 26 2024
North America

KEY TAKEAWAYS

Target let pets be the influencers (and reality TV stars) for marketing to the huge number of young people who have pets
Dolce & Gabbana is offering pet parents a taste of luxury with a dog fragrance
IKEA hopped on the live shopping trend by letting pets answer the phone lines in a promo for pet furniture

Gen Z and Millennials have pushed having children until later in life than older gens did: 52% of 30-39-year-olds have kids, but only 21% of 20-29-year-olds do. But that doesn’t mean there’s no young parents to market to—they just have fur babies instead! While your brand might not be getting baby buys from 20-somethings today, 61% of 20-29-year-olds and 63% of 30-39-year-olds are pet parents. And that means just as much as a real kid to some of them; YPulse’s Holiday Shopping Plans report shows that 21% of 18-24-year-olds and 24% of 25-39-year-olds who plan to holiday shop say they’ll...