Nutter Butter’s official TikTok has viewers “questioning their sanity” For the last couple years, the brand’s social accounts have been almost totally dedicated to sharing the most niche-style meme videos and images showcasing the cookies. But recently, their TikTok has gained such immense popularity that users are creating their own videos speculating about the happenings on the page. But make no mistake, viewers appreciate the almost surrealist style because it aligns perfectly with their genuine Gen Z humor. And discovering it’s the official account of a business only adds to the positive response—it’s not often brands get meme culture so...
