article

3 Ways Brands Can Partner With Nano-Creators

Wondering what partnering with nano-creators could look like? YPulse’s new trend report has the how-to…

Written and Edited by the YPulse Editorial Team

Sep 12 2024
Western Europe

KEY TAKEAWAYS

Reposting nano-creators’ content (with their consent) is an easy first way to partner with them
If nano-influencers are already posting videos about your brand, make them the center of a campaign made in their existing style
Brands can ask nano-creators to showcase their products, but let them write the script and keep their unique voice

TikTok’s algorithms has made gaining a following easier than ever and as a result, there’s now a huge pool of young people creating content for less than 10K followers. (Which is about the line where nano becomes micro). And we’re seeing the influence of these creators grow as more brands decide to collaborate with them (because their followers truly trust them). According to Influencer Marketing Hub, nearly a quarter of marketers have been shifting budgets from mega-influencers to micro or nano-influencers. But working with nano-creators and build partnerships with them can be somewhat uncharted water—how much the contract is worth,...