The demand to shop through TV screens has been growing for quite some time now. Back in 2017, data from Connekt found that over 75% of consumers wanted to shop through their TVs. But we don’t mean reverting to the QVC call-in format (sorry Boomers). Rather, a new gen of young consumers are being primed to make purchases directly through their smart TVs after getting inspo from the shows, movies, and even ads they watch. And now, streaming services are making “T-commerce” easier than ever. Fans of a show no longer have to hunt down similar outfits to a TV character they love when they can purchase the exact outfit without even looking away from their screen. Just as social platforms are upping their in-feed shopping capabilities, like TikTok Shop and Pinterest’s seamless ad blending, streaming services want young consumers to “shop the show.” While the idea may at first seem clunky—like putting credit card info into their TV—brands are making TV shopping more natural with each new integration....
- Article
