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Gen Z Wants to See Nano-Creators on Brands’ Feeds

As young consumers’ loyalty hinges on excitement and trust, brands must continually innovate and collab with nano-creators to stay relevant on social media…

TL;DR

  • Nano-creators hold a lot of power, and they’re what teens want to see on brands’ feeds most
  • New products and innovations are among the top things young consumers want to see on a brand’s social media
  • Brand feeds should be showcasing new drops, lines, and anything experimental, as well as small scale creators who are authentically advocating for them
At this point it (hopefully) goes without saying that social media is the way for brands to reach young consumers, who are paying attention to few other kinds of marketing. But the type of content a brand posts can make or break their performance, as not all things on their feed are created equal. To...

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