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Gen Z Wants to See Nano-Creators on Brands’ Feeds

As young consumers’ loyalty hinges on excitement and trust, brands must continually innovate and collab with nano-creators to stay relevant on social media…

Written and Edited by the YPulse Editorial Team

Aug 19 2024
North America

KEY TAKEAWAYS

Nano-creators hold a lot of power, and they’re what teens want to see on brands’ feeds most
New products and innovations are among the top things young consumers want to see on a brand’s social media
Brand feeds should be showcasing new drops, lines, and anything experimental, as well as small scale creators who are authentically advocating for them

At this point it (hopefully) goes without saying that social media is the way for brands to reach young consumers, who are paying attention to few other kinds of marketing. But the type of content a brand posts can make or break their performance, as not all things on their feed are created equal. To find out exactly what content will resonate with Gen Z and Millennials, YPulse’s Social / Mobile Marketing Preferences survey asks 13-39-year-olds directly, “What do you want to see on a brand’s social media?” Their top 10 responses have everything to do with innovation and nano-creators... ...