As fame and credibility continue to fragment across platforms, understanding who young consumers trust has never been more crucial for brands looking to build real connections. YPulse’s Celebrities and Influencers report shows that while music artists and mega-influencers continue to top Gen Z’s list of favorite celebs, not all public figures wield the same level of trust. Whether that’s for recommendations, as a source of reputable information, or simply as a person they can look up to, you might be shocked to find who Gen Z trusts more than anyone else.   For brands to get a better understanding of...