Earlier this year, YPulse’s 2024 Election report data showed young people were not happy about having to choose between President Biden and former President Donald Trump. In turn, there was a significant number (24%) of Gen Z and Millennials old enough to vote were undecided—a stark shift from previous years. When we reported on who they would vote for if the Presidential election were held that day in May, 18-39-year-olds were divided to no majority. However, Trump had a +9pt lead on Biden, holding 40% of the hypothetical vote at the time. But the tides may have turned now that...
