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Why Gen Z & Millennials are Watching New Kids’ Shows

Gen Alpha aren’t the only ones watching today’s kids’ shows—these are the reasons Gen Z and Millennials are watching them, too…

Written and Edited by the YPulse Editorial Team

Aug 8 2024
North America

KEY TAKEAWAYS

A significant number of Gen Z and Millennials are watching current kids’ shows
Teens watch them to stay connected to their recent childhoods while Millennials are enjoying them alongside their kids
For 18-24-year-olds, even new kids’ shows offer both a hint of nostalgia and a fun escape from the challenges of adulthood

Most Gen Z and Millennials are putting on a nostalgic rewatch of kids’ TV shows and movies they loved when they were younger. But you might be surprised to learn that many are watching new kids’ media, too. Adult fans of currently airing kids’ content are enthusiastically watching and sharing their love for shows intended for those much younger. Among 13-39-year-olds, YPulse’s Kidulting trend report shows 43% watch new kids’ content that wasn’t airing when they were a child. And their top three favorite currently running kids shows (self-named in an open-ended question) are Bluey, Paw Patrol, and SpongeBob SquarePants....