Most Gen Z and Millennials are putting on a nostalgic rewatch of kids’ TV shows and movies they loved when they were younger. But you might be surprised to learn that many are watching new kids’ media, too. Adult fans of currently airing kids’ content are enthusiastically watching and sharing their love for shows intended for those much younger. Among 13-39-year-olds, YPulse’s Kidulting trend report shows 43% watch new kids’ content that wasn’t airing when they were a child. And their top three favorite currently running kids shows (self-named in an open-ended question) are Bluey, Paw Patrol, and SpongeBob SquarePants. But you might be wondering, what’s the draw of a kids’ show now that they’re older?  YPulse’s Kidulting trend report explores exactly how Gen Z and Millennials connect to their childhood through kids’ products and play—with part of that being why they’re so obsessed with healing their inner child. We found that they think kids’ media soothes their anxiety and reconnects them with their childhood on an emotional level....