article

Why Gen Z & Millennials are Watching New Kids’ Shows

Gen Alpha aren’t the only ones watching today’s kids’ shows—these are the reasons Gen Z and Millennials are watching them, too…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • A significant number of Gen Z and Millennials are watching current kids’ shows
  • Teens watch them to stay connected to their recent childhoods while Millennials are enjoying them alongside their kids
  • For 18-24-year-olds, even new kids’ shows offer both a hint of nostalgia and a fun escape from the challenges of adulthood
Most Gen Z and Millennials are putting on a nostalgic rewatch of kids’ TV shows and movies they loved when they were younger. But you might be surprised to learn that many are watching new kids’ media, too. Adult fans of currently airing kids’ content are enthusiastically watching and sharing their love for shows intended for those much younger. Among 13-39-year-olds, YPulse’s Kidulting trend report shows 43% watch new kids’ content that wasn’t airing when they were a child. And their top three favorite currently running kids shows (self-named in an open-ended question) are Bluey, Paw Patrol, and SpongeBob SquarePants....

Stay on the Pulse

Latest Stories
Related Articles
Article

European Gen Z’s favorite creators range from global YouTube superstars to local gaming streamers…

Article

Gen Z is interested in movie marketing that lets them step inside films IRL and virtually…

Article

This week, Gen Z is part of every community, split on whether “Housewife” is a girl boss or trad wife anthem, and sure that money can buy happiness…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.