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Olympians as Influencers on The Viral List

We round up the most viral Olympic moments of the week…

Written and Edited by the YPulse Editorial Team

Aug 2 2024
North America

KEY TAKEAWAYS

Many young Olympians are leveraging audiences on TikTok during the games, garnering tons of support and engagement
It’s no secret Olympians flirt in the Village, but regular dating app users are moving their location so they can, too
TikTok can’t get enough of the Olympic Village chocolate muffin (though the rest of the meal plan isn’t quite as famous)

Olympic athletes take center stage on TikTok Olympians excel not only in their sports but also in the realm of influencing! Team USA rugby player Ilona Maher was one of the first to share behind-the-scenes clips from the 2021 Tokyo Olympics on TikTok, which significantly boosted her follower count—now at 2M. Fast forward three years, Maher is part of a collective of Olympic athletes on TikTok who post relatable content and capture viral moments during the Games. She has secured sponsorships with brands like Maybelline (that sponsored video with 40M views). Young audiences especially appreciate her authentic content and relatability,...