Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
Western Europe

What Kind of #SponCon do Young Europeans Actually Want?

PDF

These are the most effective ways brands have to get European Gen Z to watch branded content from influencers…

TL;DR

  • How-to videos and product reviews are the top two types of branded content European Gen Z prefer to see from influencers
  • Content that leads to coupons and discounts is preferred—make the ad worth it
  • Brands should be entertaining with influencers, like making comedy sketches or challenges
Despite all that has been said about “influencers fatigue” lately, online celebrities still have a huge influence on Gen Z and Millennials, and they like to see branded content from them. Though, it’s true they want to see some variety in the creators brands work with. But either way, recommendations from social media celebs have...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?