Earlier this year, YPulse’s Tween Study gave an in-depth look at Gen Alpha’s interests, media, and preferences—and how these mini-influencers are already impacting purchases. Understanding them is a must for youth-focused brands, and being clued into their lingo is a good place to start. Of course, it’s important for brands to tread carefully when using slang. Like all things, there’s a time and place, and it doesn’t make sense for all brands to try to use young people’s terminology. But at the very least, understanding their most-used slang words is a window into tween’s culture—and step in the right direction if brands don’t want to sound too cringe. YPulse told you the top slang words for tweens in North America, and we also asked tweens in Western Europe, “What slang words do you use?” These were their top responses: There’s a lot of crossover between tween slang in Western Europe and North America Variations of “Bro” were the most-mentioned slang words in both regions “Slay,” “Cool,”...
- Article
