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Young Men and Women Are Searching For Different Things on Social Media

Young people have made social search an undeniable competitor to traditional search engines—but what exactly they look up differs based on their demographic…

Written and Edited by the YPulse Editorial Team

Jul 17 2024
North America

KEY TAKEAWAYS

Both young men and young women are searching for “how to” videos on social media more than any other topic
Young women spend more time on social media in general, so they’re more likely to search for most topics
The only topic young men search for more than young women is gaming tips / streams

Social search is everywhere: YPulse’s recent Social Search trend report shows searching on socials is now a common go-to for young people (for certain topics, at least). And while our data shows search engines like Google are still the top way 13-39-year-olds find information, social media is following closely behind. They’re using the convenient features their fave platforms are adopting (like hyperlinked key words in TikTok’s comment sections) to quickly look things up. But it’s important to understand that young consumers don’t use search engines and social media for the same purposes. And our data shows there’s even more of...