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Western Europe

European Gen Z’s Favorite Music Celebs

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Young Europeans like American global superstars, but brands should know about their love for local music artists, too…

TL;DR

  • Taylor Swift is young Europeans’ favorite music artist, across all age groups
  • Other global music superstars are among their favorites, too, like Drake, Billie Eilish, and Ariana Grande
  • But young Europeans also like local music celebs who speak their own language like JUL, Aitana or Vasco Rossi
YPulse’s latest WE Music report shows European Gen Z love keeping up with pop, which means global music superstars like Taylor Swift, Rihanna, and Ariana Grande are just as big with youth here as in North America. YPulse has long told brands how youth culture is increasingly going global (thanks to social media). This phenomenon...

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