YPulse’s latest WE Music report shows European Gen Z love keeping up with pop, which means global music superstars like Taylor Swift, Rihanna, and Ariana Grande are just as big with youth here as in North America. YPulse has long told brands how youth culture is increasingly going global (thanks to social media). This phenomenon doesn’t only reflect in the fashion or tech brands they like the most. But brands need to understand that in Europe, local culture also influence these gens. Many lesser-known and local artists feature on the list of the European 13-39-year-olds’ favorite music artists. These music...