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What Teens, Young Adults, and Millennials are Buying This Summer

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From clothes to experiences and outdoor supplies, this is what young consumers plan to buy this summer…

TL;DR

  • Gen Z and Millennials plan to buy casual clothes above anything else this summer
  • Teens plan to buy bathing suits and tickets for classic summer activities
  • Young adults are planning to invest in experiences from food festival tickets to new home tech
  • Millennials are most likely to buy outdoor items for their homes
Gen Z and Millennials are ready for summer! YPulse’s upcoming Experiences report data shows they’re most excited to go to the beach / pool, eat summer foods like BBQ and have picnics, and attend summer events like concerts and fairs this year. Teens 13-17-years-old are understandably most excited to have time off from school and...

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