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What Teens, Young Adults, and Millennials are Buying This Summer

From clothes to experiences and outdoor supplies, this is what young consumers plan to buy this summer…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z and Millennials plan to buy casual clothes above anything else this summer
  • Teens plan to buy bathing suits and tickets for classic summer activities
  • Young adults are planning to invest in experiences from food festival tickets to new home tech
  • Millennials are most likely to buy outdoor items for their homes
Gen Z and Millennials are ready for summer! YPulse’s upcoming Experiences report data shows they’re most excited to go to the beach / pool, eat summer foods like BBQ and have picnics, and attend summer events like concerts and fairs this year. Teens 13-17-years-old are understandably most excited to have time off from school and hit the amusement / water parks. Meanwhile, young adults 18-24-years-old are gearing up for travel and on track with our foodie data, Millennials 25-39-years-old are most excited about the seasonal food. To prep for all these plans, young consumers are probably making a few purchases...

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