Charli XCX’s latest album kicked off “Brat Summer” Charli XCX’s latest album “Brat,” and the concept of “Brat Summer” are fueling Gen Z’s latest reactions against performative niceness and superficiality. Charli argues that constantly upholding a moral facade inhibits genuine expression and fun, advocating instead for embracing one’s inner “brat.” On TikTok, the hashtag #BratSummer shows creators sharing their idea of being a “brat” which can look different for everyone. While there’s different ways to interpret the “brat” vibe, it’s essentially a mix of self-assuredness, cheeky nihilism, and hedonistic tendencies. “Brat” (the album) captures these attitudes by blending bold, confident anthems with introspective, vulnerable tracks, challenging the stereotypical negative connotations of being a brat. As Fashion Magazine explains, the album is something everyone can relate to—everyone “from esoteric It girls to the official New Jersey government X account — identifies with being a brat.” And brands are getting in on the trend, too by changing their logos to the same neon green background and font as the...
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