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Western Europe

Who Young Europeans Told Us They’d Be Voting For

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These are the parties who would have European Gen Z and Millennials’ votes today, and how brands can effectively engage with these gens ahead of the EU elections…

TL;DR

  • Most young Europeans know who they want to vote for in the European elections, but many are still undecided
  • A significant number of young people in France and Germany would vote for far-right parties
  • Brands can get involved ahead of the elections by encouraging young people to head to the voting polls
Over 73M young Europeans across the region are getting ready to vote in the next few days for the EU elections. Many countries have realized the importance of having politically engaged young people for a healthy democracy and have been calling for more young people to head to the polls. Four countries in the European...

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