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New Creator Genres: Fast Foodfluencers

Gen Z loves social media creators and influencers who create niche content and cater to their unique interests. With brands always asking exactly what influencers they should be partnering with, YPulse’s new Creator Genres Series introduces some of the hottest creators young people are watching in a given category. This month, we’re taking a look at some of TikTok’s most-watched fast food influencers and how their videos are making Gen Z crave cheap eats…

Written and Edited by the YPulse Editorial Team

May 29 2024
North America

KEY TAKEAWAYS

Natelo is a nano-creator who makes fast food and fast casual reviews and mukbangs—and tries his followers’ orders
Alexis Frost is a long-time queen of fast food content, known for her series “eating what employees eat”
Natalie Ludwig is another nano-creator who creators review content and tries weird fast food and snack combos

YPulse’s most recent Food Shopping and Trends report data shows that a whopping 94% of 13-39-year-olds have visited a fast food restaurant like McDonald’s, Wendy’s, or Taco Bell in just the past month. For years, YPulse data has shown that McDonald’s dominates as their favorite fast food or quick service / chain restaurant, especially for Gen Z. Yes—that does in fact mean they’d choose drive-thru burgers over line-order burritos. But they’re not just constantly eating fast food, they’re watching content about it, too. With Gen Z, fast food content on TikTok can influence the masses. The popularity of McDonald’s Grimace...