YPulse’s most recent Food Shopping and Trends report data shows that a whopping 94% of 13-39-year-olds have visited a fast food restaurant like McDonald’s, Wendy’s, or Taco Bell in just the past month. For years, YPulse data has shown that McDonald’s dominates as their favorite fast food or quick service / chain restaurant, especially for Gen Z. Yes—that does in fact mean they’d choose drive-thru burgers over line-order burritos. But they’re not just constantly eating fast food, they’re watching content about it, too. With Gen Z, fast food content on TikTok can influence the masses. The popularity of McDonald’s Grimace shake basically united the world last summer (as a meme at least), and the portion size of Raising Cane’s secret sauce has millions of viewers watching mukbangs. The mesmerizing nature of food content for Gen Z often provides a blend of these mukbangs, reviews, and even ASMR—garnering millions of likes. Fast food content specifically draws in teens and young adults because it’s what they’re eating out most often, and...
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